OpenAI today launched a new, cheaper ChatGPT paid subscription plan in India called ChatGPT GO, priced at ₹399 per month ($4.60), which is more affordable than the ₹1,999 (about $23) per month Plus Plan.\n\nThe company had turned on local currency pricing for all its plans a few days ago, and with this launch, it will also allow users to pay through UPI (Unified Payment Interface), India’s payment framework.\n\nNick Turley, VP at OpenAI and head of ChatGPT, said that this plan will increase the message, image generation, and file uploads by 10 times over the free tier. The ChatGPT Go plan will also enable better memory retention for more personalized responses, Turely said.\n\nWe just launched ChatGPT Go in India, a new subscription tier that gives users in India more access to our most popular features: 10x higher message limits, 10x more image generations, 10x more file uploads, and 2x longer memory compared with our free tier. All for Rs. 399. 🇮🇳\n\n“Making ChatGPT more affordable has been a key ask from users! We’re rolling out Go in India first and will learn from feedback before expanding to other countries,” Turley said.\n\nTibor Blaho, a software engineer with a reputation for accurately leaking upcoming AI products, had previously teased this plan and its details.\n\nLast month, Turley noted that ChatGPT now has more than 700 million weekly users worldwide — up from 500 million in March. OpenAI launched its updated image generator feature for ChatGPT in March, and since then it has seen an uptick in usage in India .\n\nAccording to app analytics firm AppFigures, India has been the leading country in terms of ChatGPT app downloads across platforms, with over 29 million downloads coming from the country in the last 90 days. However, the app only made $3.6 million in this period from users in the country.\n\nThis move will likely nudge more consumers to subscribe to using ChatGPT more, given its pricing. Other AI companies have also made moves to attract users